"Peddler" diplomacy helps to sell Brazilian products

The definition was given by President Lula: Brazilian diplomacy should act as "peddler", to help sell Brazilian products by knocking on the door. Since 2003, Brazil's foreign policy is in line with the needs of Brazilian businessmen, negotiating trading opportunities for their products, opening new markets, mainly in the Middle East and Africa.
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•Former Minister Luiz Fernando Furlan explains the success of Lula’s “Peddler” diplomacy [1]